It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting? You may be surprised that your top ten pages on your website are the same as the top ten episodes of your podcast? Why, you might have more keywords in your notes that attract google. People may be linking to your episode which can boost "Google Juice" (your rankings). WHAT ABOUT TRANSCRIPTS? I was listening to a great podcast with Charlie Valher from Valher media (Charlie will be on this show in the future), and he was interview Stephan Spencer who is one THE SEO people on the planet. While we often say, "This person wrote the book on..." Stephen actually wrote the book on SEO (Search Engine Optimization) . It's 994 pages. Here is what he had to say about transcripts: But the key thing here is you're creating something in an audio format and although Google is getting better at taking that audio and doing something amazing with it, like turning that into searchable content on its own, you can't just rely on that. A lot of people don't have time to listen to podcasts and they like to just scan through articles, but nobody wants to read a transcript. Who's gonna get excited about reading a transcript with a bunch of the back and forth banter and not cutting to the chase? Having an article made out of the transcript, however, is a very powerful strategy and if you have an hour-long show or a half-hour-long show, that's a lot of textual content. -. Transcribed by Google Analytics Google Analytics is a great free tool that enables you to pull insights about your website visitors. The best part is its free. It is very robust. There are ways you can flatten the learning curve with Google Analytics. One is to take the . One of my favorite tools that takes that data and creates easy to understand reports is . Check out Tracking Clicks In WordPress, many people use a plugin that is free/premium called . There is a free version and the premium version starts at $49/year. It's been downloaded over 2.5 million times. is a very similar plugin for about the same price ($49/year). If you want something even more powerful (especially for affiliate links) check out which can even check the stock at Amazon for your links, and much more. It starts at $19/month. is only $19. The advantage of these plugins is they enable you to reinforce your brand's website while making an easy to remember. For example, will take you to my subscription page. If someone asks me where to subscribe, I have one link with all the apps. If someone asks about the service, they can go to www.schoolofpodcasting.com/podpage. For my Patreon account that I promote on the Ask the Podcast Coach show I use What if you don't use WordPress? How Do You Track Clicks? bit.ly Many people use bit.ly which I did, but I found something that really changed my opinion of bit.ly. While you can setup a bit.ly link to point at a long URL that makes it easier to remember if later you want to change that link - you can't. This is why I started researching this topic. Then on August 13th, they added the feature to update a link . However, you have to pay for this feature ($35/month). Rebrandly One company called Rebrandly was started based on the pain point of "I can't change my destination URL in Bitly." With Rebrandly you can have up to 500 links and have up to 5000 clicks per month for free. You can have up to 5 custom domains. If you're looking for a free tool to track clicks this seems to be the tool. They have 550,000 happy customers. If You Want to Do More Track Clicks (Marketing?) Click.org allows you to do A/B Split testing, and you can have one link for people in one part of the world, and another link used for others in a different part. For marketing people it adds the tracking pixel. So now when you send someone to a website that is not...
