What's better than having one content marketer on the Get AdvisorFIT podcast? Having two, of course!
In this episode, Olivia invites a true collaborator and industry colleague she's always looked up to, Zoë Meggert, to come talk shop. Zoë is the founder and CEO of Perfectly Planned Content, an agency offering content marketing and coaching for financial advisors. Because producing a high volume of content is necessary in the current marketplace, Zoë steps through a few non-negotiables that you can apply to your workflow to help get more traction online.
This powerhouse duo also does a deep dive on financial advisor bio best practices, answering questions like: Does your bio accurately represent what you do today, who you are, and who you want to work with? Should you be writing your bio differently for different spaces, and are you communicating in a relatable way? What other information should you include in your bios that are featured on third party sites such as NAPFA, XY Planning, or Wealthramp?
Learn all this and more in this jam-packed episode of Get AdvisorFIT.
Learn more about Zoë at: https://perfectlyplannedcontent.com/
Connect with Zoë on Linkedin: https://www.linkedin.com/in/zoe-meggert-a22a486a/
Learn more about Olivia and her firm Lexicon Content Marketing: https://lexiconcontentdevelopment.com/
Follow Lexicon Content Marketing on Instagram: https://www.instagram.com/lexiconcontentdevelopment/
