In this episode, Olivia has an amazing conversation with Derek Pollard of Constellar Creative.
As two academics both coming from the field of English Literature and Creative Writing, they discuss the art of copy and content writing and how the end goal should always be to connect with people.
Not everyone can write, Derek explains, but if you do it often enough you can teach yourself to write effectively.
In this episode, you'll also learn:
Why Derek suggests you always "start with the obvious" and go from there.
How Derek's workflow allows him to create messaging that really resonates.
Why creating connections between people and ideas is so important.
You'll see that empowering advisors is really at the heart of what both Olivia and Derek do as content writers for financial advisors.
To close, Olivia & Derek also dive into the need for connections and deconstruct a poem by Danusha Laméris titled “Small Kindnesses."
Small Kindness by Danusha Laméris:
https://womensvoicesforchange.org/small-kindnesses-by-danusha-lameris.htm
Learn more about Derek at: https://constellarcreative.com/
Learn more about Olivia and her firm Lexicon Content Marketing: https://lexiconcontentdevelopment.com/
Follow Lexicon Content Marketing on Instagram: https://www.instagram.com/lexiconcontentdevelopment/
