This is one of Olivia’s most insightful podcasts yet!
In part two of Olivia’s conversation with Derek Pollard, Olivia explains how inbound marketing is taking over (versus outbound marketing), and how this connection is not just in the financial advisor space, it’s literally everywhere! Throw a dead cat in any direction and you'll run into an inbound marketing funnel.
As Derek put it - “The obvious is always a great place to spend a little time. Writing is difficult and not everyone can become an expert at it.”
This episode is packed with great information like:
-How to get out of your own way
-Content multiplication = closest thing you'll get to a silver bullet
-The irony of “final” drafts
-Creating a digital media library of assets
-How to get your money’s worth from content
-The power of intellectual property
...and so much more they had to record a second show!
Learn more about Derek at on his website: https://constellarcreative.com/
Learn more about Derek at on Linkedin: https://www.linkedin.com/in/derekpollard-phd/
Learn more about Olivia and her firm Lexicon Content Marketing: https://lexiconcontentdevelopment.com/
Follow Lexicon Content Marketing on Instagram: https://www.instagram.com/lexiconcontentdevelopment/
