Join us on a recent episode of Get AdvisorFIT, where Peta O'Brien-Day, founder of Words by Peta and a values-based messaging strategist, shares her experience and insights on creating value-driven content that resonates with the audience.
In this episode, learn about the importance of values-based marketing, how to integrate it into your business, and the power in being authentic and empathetic in your online presence.
Can sharing real-life struggles and situations help establish a connection with clients and attract ideal clients? Peta says, "When I help my clients to put more of themselves and more of their values in their content, they see the same things. Their visibility increases, their reach increases, and the people that want to connect with them are more their ideal client."
Tune in to explore how to incorporate your personal values and principles effectively into your messaging and brand strategy and navigate the potential consequences of discussing certain topics.
Here are some key takeaways from the conversation:
- Incorporating personal values into your messaging can help you connect with your audience and build trust.
- Being authentic and transparent is crucial for effective marketing and creating meaningful connections with your clients.
- Defining personal boundaries when sharing values on social media is important, especially for those in sensitive fields like finance and wellness.
- Sharing real-life experiences and struggles can help clients identify with you and your business, leading to increased visibility and reach.
- Connection, not conformity, is the key to success. Engage your audience by creating a dialogue about your values and being open to other perspectives.
Words By Peta: https://wordsbypeta.com/
Connect with Peta on Instagram at https://www.instagram.com/allwordsbypeta/ or on LinkedIn at https://www.linkedin.com/in/peta-o-brien-day-7088461b6/
And she's launched a membership, The Soap Box - a supportive community for business owners with a social conscience, designed to help you share your political and social values in your business messaging. Without pissing off all your potential clients! Check it out here: https://wordsbypeta.com/elementor-4539/
Learn more about Olivia and her firm Lexicon Advisor Marketing: https://lexiconadvisormarketing.com/
