As the business community becomes increasingly aware of its relationship with people and the planet, we're seeing a big trend towards communication. Impact-led businesses want to tell their stakeholders what they are doing, and why it matters. This episode welcomes Grace O’Hara (Small Fires) and Erin Morris (Young Folks) to explore the role of storytelling and reporting in impact-led business. Erin and Grace share practical tips, tools and frameworks for quality communication that combines robust evidence with emotional connection.
Learn more about Young Folks on LinkedIn or Instagram.
Explore the stories Small Fires are helping bring to life over on their website or Instagram
Check out the guidance and tools shared by Grace and Erin:
Climate Active: https://www.climateactive.org.au/what-climate-active/how-it-works
Storytelling canvas: https://www.semanticscholar.org/paper/Storytelling-Canvas%3A-A-Visual-Framework-for-and-Kernbach/8fdf3013e394d5749f090dddc843cbfb774fd4dc
Program logic: https://aifs.gov.au/resources/practice-guides/how-develop-program-logic-planning-and-evaluation
