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Description

This week we are following the Threads! It's 5 Things dedicated to the the latest app from Meta. The team breaks down what Threads is, what it means for users and brands, and what Threads could mean for Twitter. It's a breakdown of everything you need to know to navigate this new platform! 

The Things: 

1. What is Threads, why did it come about 
2. First week - reactions, brand posts, record hit
3. What's coming - new features and how they stack up
4. Effect on Twitter 
5. Different ways agencies can approach the strategy 

Sources: The Verge, Mashable, Social Media Today, Business Insider, The Conversation, Economic Times, PR Daily

Hosts: Joey Scarillo, Stephanie Granowicz, Shylene Radinsky

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