Today we’re airing an episode we did on the Get Paid podcast with Claire Pelletreu.
This interview is our entire story- from how we first met, to starting Namastream, to massive growth during COVID, to our bank collapsing last spring.
We’ve never told our story in this way- from end to end- and it’s kind of a good story and we should bring it to our listeners.
Claire is an excellent interviewer and she pulled out a lot of stories we wouldn’t necessarily tell on our own podcast.
Here’s a sneak peek of what we discuss:
- How we met through a live, software course
- How Sandy joined the team as a co-founder
- Discussion of the investor world and the challenges as female co-founders
- Decision making in blue-berry fields + self-funding the business
- How fast things changed when the first lockdown of COVID happened + the emotional tole it took
- The early wave of COVID and Jeni’s struggle with long-COVID (which was not even named at the time)
- The forward thinking for the next phase of business in 2022: splitting the company into two- software vs coaching
- The unheard of reality in the tech world: a profitable SAAS company through boot-strapping
- What And She Coaching is now all about: our two programs- Visible & Luminaries
- How to grow with an organic marketing strategy + owning your thought leadership
- A snapshot of how we use FB Ads in our strategy and the FB Ad shift over the years
- The collapse of our bank: what happened and how we made it through
- Our insight on Silicon Valley Bank as women-founders
Resources:
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.
