Colin Wayne is a 30-year-old Millionaire from Huntsville, Al who has accomplished more in the past 10 years than most will in a lifetime. To include being a prior Army Combat Veteran, Former Top Fitness Model with 50+ Magazine Covers, Social Media Savant with over 3.6M followers across Social Media, Husband, Father of 3, and currently an Entrepreneur scaling his company, Redline Steel into a Billion Dollar company within the next decade.
How Colin started out. (5:01)
- Manufacturing was something he had zero experience in.
- Prior to getting involved with this business, Colin wanted to partner with a guy who offered a marketing opportunity.
- At some point, Colin made his partner an offer to get 51% of the business if he was able to do six times the revenue of what his partner was making. In which he backed out when they got to that day.
Getting into doing steel decor. (14:34)
- He was working out at the gym with a good friend of his, and he showed him a steel baseball figure with a name engraved into it.
- Colin figured that he also wanted a gift like this for his own son, he phoned, and the opportunity showed itself.
- Colin and the owner that did the steelwork developed, spoke, and built a business plan, once again, Colin made the same proposal, and for a second time, the other party backed out.
- He decided to get his own equipment the very next day even though he didn’t know what he was getting himself into.
How Colin scaled his business. (22:19)
- He officially started his business in 2016 when he completed the big purchase order.
- They had three or four employees full time doing 50 to 60 orders per week. It was noting substantial, and he could only pay the bills and not himself.
- Colin used Facebook marketing which helped with the boost. He continued to do soft scaling for quite some time.
- They used different channels to market so that they don’t solely depend on just Facebook alone.
- They are launching other brands to stretch the LTV even further like selling candles as well.
Advice for someone wanting to scale or potentially exit a business. (48:13)
- Colin’s biggest advice for anybody wanting to get started is to execute.
- Don’t let the fact that you have zero experience stop you from doing what you want to do. Believe in yourself and in your abilities to move forward.
- If you continue procrastinating you might end up regretting that you did not take initiative, simply execute what it is you want to do.
Redline Steel
Redline Steel is a customized decor manufacturing company inspired by design and relentless innovation to bring a level of quality unprecedented to what's been seen in home decor. They are proudly veteran owned and operated and 100% manufactured in the United States.
Resources
Connect with Colin: LinkedIn
Colin Wayne: Website
Redline Steel: Website
Beyond 8 Figures: Website
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