Rebecca Costa Exited Dazai Advertising Inc.
Best Advice I Ever Received: If you don’t fail big then maybe you haven’t aimed high enough.
Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business: The most important advice is to differentiate! Differentiating yourself, your product and services, translates to commanding higher prices.
In this episode, Steve, Mary, Richard, and Rebecca discuss:
Key Takeaways:
“The number one differentiator, is a perceived differentiator. That is the enduring differentiator that you can have. Perception is reality. So, the perceived differentiator that is worth investing in, is your brand.” — Rebecca Costa
About Rebecca Costa: World renowned sociobiologist and futurist, Rebecca Costa, shows how artificial intelligence-powered predictive models can predict future events with unprecedented accuracy, paving the way for leaders to act before-the-fact. Using real world examples, she demonstrates how the certainty of future outcomes is changing the way businesses and governments solve problems and preempt danger. Costa’s work has been heralded by Richard Branson, John Sculley, E.O Wilson, Jim Lehrer, George Mitchell, Alan Dershowitz and Nobel laureates such as James Watson, and featured in The Washington Post, USA Today, New York Times, San Francisco Chronicle, etc.
Connect with Rebecca Costa:
Twitter: rebeccacosta
Follow Beyond 8 Figures:
