Description

Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans on publicly talking about how they will be spending that money. Brian and Jordan give their take on Aaron’s content marketing technique.

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“You can make it happen, but not really. Your customers make it happen.” – Jordan Powered By the Tweet This PluginTweet This

Talking Points:

• The timeline for Jordan’s big move
  • What’s it like to sell and buy a house in this market
• ZipMessage updates
  • Changes on the website
  • Surveys after signing up
  • Coining “ZM”
  • Perfect uses for ZipMessage
  • Hiring strategists for SEO research
• Traction with Rally
  • Conversations with investors
  • The importance of honesty and “when” to be honest
  • Looking for marketers
• Tuple’s marketing campaign 
  • Aaron Francis as Tuple’s first marketer
  • Aaron’s tweet about their $200,000 loan from Stripe

“When a customer explains the whole value prop, it gives me so much more energy.” – Brian Powered By the Tweet This PluginTweet This

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

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