Description

We’ve got a party episode today. We welcome Rob Williams of Workshop and Folyo. Allan Branch joins us later on in the episode when we discuss his time with Less Accounting.

[tweetthis]There are pros and cons to both the service and the software side of things. - Brian[/tweetthis]

Today’s topic was primarily pricing. How to price effectively, why to price at a certain level, and what pricing can do for your business. This episode was a great discussion on how value to the customer is reflected in the pricing of a service or product. We had some great insights today and maybe we’ll help you decide how to price your own service or product.

Here are today’s topics:

• Rob’s service Workshop. What is it?
• Why Rob has recently changed the pricing of the service.
• The art of pricing.
• How pricing attracts the “right” clientele.
• What is Folyo?
• To do or not to do a Free Trial.
• What is Audience Ops Calendar?
• How to offer value to a customer.
• Catching up with Allan Branch.
• Why you are always beholden to somebody.
• Why Allan and his team sold Less Accounting.

[tweetthis]If you want to tie pricing to value isn't that [revenue] the ultimate value? But no one does it! - Jordan[/tweetthis]

Resources Mentioned Today:

Foylo

Workshop

Less Everything

Carthook

Audience Ops Calendar

As always, thanks for tuning in. Head here to leave a  review in iTunes.