One of the most practical things Glenn does for you, is break down the average cost of 1,000 "listens" (or, impressions).
The other big takeaway is how unique podcast ads are, vs. paid ads on social. You know how if a friend recommends a restaurant, product, or service, you're automatically more inclined to try it? That's what you get to tap into with podcast ads.
If you can create a partnership with a host who really likes, uses and believes in your product, they can heartily recommend it, and listeners will trust that recommendation.
Another helpful takeaway was the terminology used. You'll learn what types of ad placements there are, and what the difference is between dynamic or "baked-in" ads.
Check em' out
