Description

In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience.

• (00:00) - This is Build to Enough
• (01:46) - Exploring the Long-Term Impacts of Discounting
• (03:01) - The Hidden Costs of Discounting
• (03:07) - Case Study: The JCPenney Pricing Strategy Mishap
• (07:08) - Alternatives to Discounting: Adding Value
• (09:23) - Communicating Your Value and Pricing Strategy
• (14:53) - Building Value-Based Relationships Over Discounts
• (16:54) - Conclusion and Resources for Effective Pricing

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