🌞 Saying her name: Anza means filled with beauty and grace. 01:21
🍫 Cool last name: Goodbar is a sweet and salty way to start a conversation with Anza. 02:25
🤓 Facial expressions and covering up ourselves: Glasses that do not cover her eyebrows. 03:45
🏦 Anza was in mortgage lending: The kindest description of clients' care and the mortgage lending process. 05:59
👧 Microwave hype: Anza learned how to build client loyalty and referrals in the business when she was only 11 and selling microwaves. 08:20
👨👩👧 Father knows best kind of family: a supportive family of entrepreneurs.11:42
🙃 Finding your emotional trigger: “The things that hold us back are from those conversations that we had as a kid.” 13:15
📊 Using data science to find your targeted audience: People do not create a highly defined avatar when searching for clients. 14:17
🤷♀️ Anza`s avatar audience are coaches that are doing things but have no conversions. 20:03
📈 What are the conditions for successful marketing and growth? 21:35
⛏️ Delivering all of the data to people instead of mining or selling to a big audience on socials. 24:04
🔄 “If data can be used to sway a political campaign, can it not be used to sway people to purchase a particular item?” 26:00
🔎 Defining the audience to get in front of the right people or to get in front of more people more quickly. 30:26
Connect with Anza: www.audientum.com
🤓 Connect with us: www.resonateengine.com
