In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.
They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.
What will you learn in this episode of Called To Action?
✔️ Why customer stories build trust and accelerate decision-making
✔️ How to repurpose a single story into a full-funnel, multichannel campaign
✔️ Tips for running a customer webinar that becomes your marketing engine
✔️ What to do if you don’t have customer stories yet
✔️ How thought leadership from your customers and team boosts visibility
Whether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.
💬 Connect with us on social media:
➡️ LinkedIn: / 11839247
➡️ Instagram: / aimtal_co
➡️ Blog: https://www.aimtal.com/blog
#B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories
