Maximizing Engagement and Building Relationships Through Social Media Contests
The script outlines a segment from the Casa-Cast, created by Casago, where the host discusses the importance of social media engagement, mainly through contests, with a guest named Pamela. Pamela and her husband, Michael, share insights from their vacation rental business, including how they've successfully integrated their diverse backgrounds into their business model. They detail a Facebook contest to increase page likes and foster long-term relationships through their email list. Highlights include their key strategies to ensure the contest's success, such as the significant prize of $1000, going live on Facebook for announcements, and maintaining an authentic, unpolished approach to connecting with their audience. Pamela shares their goal of gaining followers and cultivating genuine fans who actively engage and talk about their brand. The discussion concludes with advice on planning and executing social media contests, focusing on authenticity, budgeting, and consistent engagement to build a stronger customer relationship and community presence.
