Mastering Revenue Management: Daily, Weekly, and Monthly Strategies
In this episode, Steve hosts Desiree Garcia, co-founder of RevMax, to discuss essential practices in revenue management. Desiree shares her journey and expertise, highlighting strategies that property managers should implement daily, weekly, and monthly. Key focuses include measuring bookings, leads, and pickup daily; reviewing pricing, nightly minimums, and availability weekly; and evaluating marketing efforts and OTA performance monthly. The conversation underscores the importance of a collaborative approach between revenue managers and property managers to optimize revenue through a blend of art and science.
00:00 Introduction and Guest Welcome
00:32 Desiree Garcia's Career Journey
01:15 Evolution of Revenue Management
02:50 Daily Revenue Management Tasks
09:30 Weekly Revenue Management Tasks
15:41 Monthly Revenue Management Tasks
21:57 Conclusion and Final Thoughts
