Bryan McDonald is a Partner with onPurpose Growthwhich works with clients on all issues related to sales, helping entrepreneurs with ambitious yearly or multi-year revenue goals fulfill their ambition.
The company has a coaching aspect that works with entrepreneurs who serve small and medium-sized businesses, and a consulting side that works with businesses that want to break above an unyielding sales peak. Notable points to be highlighted in this episode are:
- [00:16] Introducing our guest, Bryan McDonald.
- [08:32] Slicing a vertical; how to target potential clients.
- [21:40] Getting more customer traction using a narrow vertical slice.
- [30:55] About Bryan's market research processes.
- [39:39] Systemization of sales processes.
- [47:36] Lessons from Bryan's experience.
Quotes
- "You can't out-skill a bad system"
- "Sales doesn't end when they say yes, sale ends when the work is complete and they're happy"
- "Build your business in iterations and you'll build it faster"
- "When you have a tight enough slice of the vertical; specifically, who they are, then the other questions are a whole lot easier to answer"
- "I'd rather have 5 real deals than 50 people I'm chasing"
- "You want to give people some hoops to jump through but that hoop is not about your ego; that hoop is not about making it difficult for them; the hoop is about relevance"
- "Your business grows directly proportionate to how much you grow yourself"
- "There's no failure, there's only learning"
- "Embrace help"
Resources
Connect with Bryan McDonald
Connect with the Host
