Description

In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.

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Timestamps:

• (00:00) - Intro
• (02:05) - Who is Fara Rosenzweig?
• (02:27) - Fara’s background.
• (06:23) - What’s WorkRamp?
• (07:33) - WorkRamp’s ICP.
• (09:43) - Content marketing program at WorkRamp.
• (14:17) - Content types for specific personas.
• (20:13) - Content creation process.
• (22:44) - Transitioning from text to multimedia content.
• (25:45) - Vendor management for scaling content.
• (28:55) - Content performance measurement and attribution.
• (34:28) - WorkRamp’s podcast and its purpose.
• (43:00) - Learn more about Fara and WorkRamp and get in touch.
• (44:30) - Outro.

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Useful Links:

WorkRamp Website: https://www.linkedin.com/company/workramp/

Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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