In this episode of Data Dialogues, we interview Carol Kruse, a Valvoline board member and former marketing executive at Cambia Health Solutions, ESPN and Coca-Cola. She weighs in on which data to focus on -- and how to sell your findings to others in your organization.
Jump ahead to these highlights:
1:00 - Carol Kruse’s career path
4:30 - How Carol turns to data to tell her stories
7:30 - Is it better to dig deeper into the data or let the data tell the story?
11:25 - How do you best tell someone to trust the data?
12:20 - The marriage of art and science
14:38 - Overcoming objections to data
17:30 - Which data to focus on
21:30 - The end user
24:55 - Focus groups
25:50 - Example of combining creative with actionable data
