Brad Polo is the Founder & CEO of Candidate Hub. He has 25+ years in sales, marketing, and recruitment.
Key Topics Discussed
The Recruitment Problem
- Only 10% of recruiters actually go back to their candidate database
- The "biggest lie recruiters tell": "We'll keep your resume on file"
- Traditional ATS systems aren't built for candidate nurturing, just processing hires
Candidate Hub's Solution
- Marketing automation for recruitment - bringing quality candidates to recruiters' inboxes daily
- Creating "virtual benches" of candidates segmented by role/industry
- Lead scoring for candidate engagement to prioritize follow-ups
- 90%+ reduction in sourcing costs for clients
The Sports Analogy: Building Championship Teams
Three ways to build teams:
- Free Agency (job boards) - expensive, competitive
- Trades (staffing firms) - costly at 25% of salary
- The Draft (nurturing future talent) - most overlooked but strategic
Major Industry Issues
- Ghost job postings - Brad calls this "extremely unethical"
- Hiring managers need recruitment KPIs - treating hiring as urgent but not prioritizing interview scheduling
- Pay inequity - average internal raise is 2-5%, but external job moves yield 12-15% increases
Remote Work Impact
- Atlantic Canada lost its competitive advantage of lower cost of living
- Now competing globally for talent while trying to retain local workforce
- Companies need new strategies beyond "better way of life" messaging
Lightning Round Recommendations
- Podcast: Chad and Cheese (HR's most dangerous podcast)
- Person/Product: Adam Gordon and Poetry (recruiter enablement platform)
- Superpower: Ability to change and adapt quickly to new technology
Connect with Brad
Mentioned Resources
