As a new creator, you may feel like reaching as many eyeballs as possible is the most important end goal. Just remember, not all subscribers are created equal. Having an opt-in form helps weed out the unengaged and uninterested subscribers that aren’t worth paying for and can damage deliverability.
However, like subscribers, not all opt-in forms are equally as effective. In this episode, Alyssa and Melissa walk through their must-haves for top-performing signup pages while showcasing one creator with a stellar, deliverability-approved website.
From clear messaging to single opt-in versus double, here’s everything to keep in mind when you’re building out a signup form. This page is likely the first step in your relationship with a new subscriber. Make a great impression and make it count.
“How do I even get subscribers? Put out helpful content. Have a link to your sign-up form anywhere people can find you. And showing (right off the bat) the value they’re going to get so they are excited to be on that email list. That’s really the key.” ~ @alyssa_dulinMain Takeaways
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