Author of No BS Strategy, Alex M H Smith, rejoined me on Ditching Hourly to help define a very important word that few business people understand correctly.
Chapters
- (00:00) - Introduction and Welcome
- (00:11) - Guest Introduction: Alex Smith
- (01:30) - Understanding Business Strategy
- (02:02) - The Misunderstood Concept of Value
- (04:15) - Creating Value in Business
- (07:55) - Innovating Beyond Traditional Value
- (13:01) - Practical Examples and Market Research
- (18:14) - Unique Value Proposition
- (29:23) - Understanding Differentiation in Business
- (29:56) - The Importance of Unique Positioning
- (30:36) - Consulting Strategies and Unique Differences
- (31:32) - Examples of Effective Differentiation
- (33:23) - The Role of Specialization in Strategy
- (38:30) - Embracing Weaknesses for Strategic Advantage
- (40:53) - Balancing Specialization and Market Reach
- (41:51) - The Pitfalls of Over-Niching
- (48:28) - Rooting in Recognizable Categories
- (53:20) - Conclusion and Resources
Guest Links
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
