What if a client doesn't understand what they're getting themselves into?
Talking points:
- The sales meeting is not over until you're reasonably confident that you can help improve the client's condition.
- Don't quote work that you believe will most likely hurt the client (even if they insist that they know what their doing).
- If you are skeptical of the client's vision, tell the client so and ask them to help you "connect the dots" to understand their business case.
- You need to understand the client's desired business outcomes in order to write a value based proposal (a feature list is not sufficient).
- Separating fools from their money is bad way to build a long-term business.
- When offering options, the lowest price option should be the thing that you agreed to in the sales meeting.
- Higher tier options may or may not have been discussed in the sales meeting.
- The lowest price option should be the most risky to the client and the highest tier should be the least risky to the client.
Questions?
Leave me a voicemail at (401) 952-8899 and I'll include your recording in an upcoming show.
Cheers!
—J
----
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
