Geraldine Carter joined me on Ditching Hourly to give us a behind-the-scenes recap of what went into her pivot from selling one-time $9,500 mastermind programs to selling a $995/mo ongoing subscription model.
- (00:00) - Introduction and Guest Welcome
- (00:34) - Defining 'Melting the Pyramid'
- (04:38) - Transitioning Business Models
- (08:54) - Challenges and Key Changes
- (14:00) - New Program Structure and Benefits
- (24:41) - Launch Phase and Simplification
- (27:52) - Navigating the Launch Transition
- (28:36) - Managing High-Touch Programs
- (29:33) - Prioritizing VIP Clients
- (31:10) - Finalizing the Launch
- (33:06) - Subscription Model Insights
- (34:50) - Building the Community
- (37:50) - Efficiency and Scalability
- (42:46) - Handling Uncertainty and Risk
- (50:04) - Adapting to Subscription Growth
- (52:54) - Conclusion and Takeaways
Geraline's BioGeraldine Carter helps overworked CPAs create the accounting firm and the life they have always wanted.
Geraldine's Links
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!