Description

The benefits of offering a productized service.

In this episode of Ditching Hourly I'm joined by guest Ben Manley. Ben is the founder of Knapsack, a web design firm that offers an laser focused productized service that allows his team to deliver beautiful websites to their clients in one day.

Ben shares his background and explains in detail how he went from a generalist design freelancer who would do anything from Photoshop comps to theater sets, to running a highly specialized web design firm that generates incredible word-of-mouth referrals.

As a past client of Ben's, I can tell you from experience that his process is stellar and delivers a huge amount of value in a very short time.

Talking Points

• Transitioning from hourly billing to project based prices
• The benefits of specializing
• The importance of having a healthy margin
• Designing with the client over your shoulder
• How to ask for good design feedback
• Capitalizing on a platform specialization
• Preventing scope creep on fixed price services

Related Links

• Knapsack
• The site Ben build for Jonathan (password is 'mobile')
• StoryBrand
• Breaking the Time Barrier by Mike McDerment and Donald Cowper

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!