Description

You know you want your customers, employees, and communities to be engaged, but what exactly does ‘engagement’ mean? Scott Gould, author of The Shape of Engagement joins me to talk about how independent software developers can sow the seeds engagement.

Talking Points

• Why engagement matters
• What engagement is
• The three levels of engagement
• The three processes that make up the cycle of engagement
• Real-world examples of how typical marketing activities fit in the cycle of engagement
• Simple steps software professionals can take to understand why their work matters to their clients

Guest Bio

Scott Gould is an author and popular speaker who champions the cause of real engagement in a world where so much is only skin-deep. As a management advisor he has helped some of the world’s biggest brands and oldest organisations get their customers, employees and communities highly engaged around their mission.

Related Links

• Scott’s website
• Scott’s book "The Shape of Engagement"
• Trainer Weekly by Reuven Lerner
• How to Fascinate by Sally Hogshead
• TED Talk by Joe Pine
• Social Proof
• Derek Sivers
• Kai Davis

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Do you have questions about how to improve your business?

Things like:

• Value pricing your work instead of billing for your time?
• Positioning yourself as the go-to person in your space?
• Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

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I hope to see you there!