Description

A lot of CRO firms try to close a deal with an ecommerce brand by promising them that they will run “hundreds of tests,” sometimes over the course of just a few weeks! While that sounds like a great bang for your buck on the front end, it's probably not the best option for your company long-term.

In this episode, Ryan and Jon talk about the perils of high volume or high velocity testing programs. They also revisit the concept of "rapid testing," including why it's a different (and better) approach than programs built entirely on volume of tests.

Listen to the full episode if you want to learn:

1. Why, when it comes to testing and optimization, more doesn't always equal better
2. What risks come along with high volume and high velocity testing
3. How to know the difference between a good deal and a "too good to be true" deal
4. How “rapid testing” is a similar, but better approach to optimizing your site

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.