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Optimizing E-Commerce Funnels for Maximum ROAS with Sanjay from Replo
In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale.
Timestamps:
- 00:00 – Introduction and importance of funnel optimization
- 01:30 – Meet Sanjay, Head of Growth at Replo
- 02:19 – The most effective funnel right now: Listicle to collection page
- 04:10 – Psychology behind listicle-style pre-sell pages
- 07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges
- 10:39 – Micro-yeses and shortening the funnel
- 13:06 – Funnel variations for high-ticket vs. low-ticket items
- 17:54 – Ad creative strategies that work: Ugly ads, hook-jacking, and storytelling
- 25:34 – Mid-funnel retargeting and objection handling
- 27:28 – Using landing pages for post-purchase upsells
- 30:46 – Subscription models and long-term upsell strategies
- 34:22 – Unlocking wholesale channels with cold email and automation
- 39:24 – Where to find Sanjay and final takeaways
Key Insights:
- Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page.
- Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer.
- Mid-Funnel & Post-Purchase Optimization: Address objections with targeted content, increase AOV through post-purchase upsells, and leverage subscription-first models to drive long-term revenue.
- Winning Ad Formats: Engaging hooks like UGC-style "fake podcasts," news-style ads, and "ugly" handwritten-style creatives outperform traditional polished content.
- Cold Email for Wholesale Growth: How e-commerce brands can tap into boutique retailers using automation and personalized landing pages.
Notable Quotes:
- "The best performing ads don’t sell, they educate and entertain first."
- "People buy into transformations, not just products. Sell the vacation, not the plane ride."
- "Most brands don’t optimize their funnels, but just doing this can 10X your ROAS."
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