When you’re starting to sell products online, you might wonder whether you should you sell on your own ecommerce or stick with more established “brand name” retail platforms that have a wide reach.
Ecommerce veteran Luke Peters says the big marketplaces are the way to go for several reasons. But he often recommends that his clients avoid the biggest one – Amazon – and goes into detail why it’s not a great fit for many startups.
We talk about how to make sure your product listings get ranked highly on these platforms, including strategies like influencer marketing – but not like you think.
We unpack all that in our talk, as well as…
