Description

Evelyn Hartz is the Product Marketing Manger (/Extraordinaire) at Privy. She's been working closely on Privy Text for months. And even she was skeptical about the product at first. But she's learned a lot since the idea was first mentioned. And now she's sold. She shares:

• Why texting customers lets you skip the line.
• The text flow that worked on her as a consumer.
• Why text is another channel like email and your website that you own fully.
• Why text isn’t a replacement for your email strategy.

Show Notes & Links

• [1:53] Why were you unsure about Privy Text at the beginning?
• [7:07] How do you turn skeptics into believers?
• [9:30] Why text is a channel you own.
• [11:33] Why text should be used sparingly.
• [13:36] Why Privy Text *not* Privy SMS? (Do you know what SMS stands for?)
• [15:41] Text plays.
• The Ecommerce Marketing Show Home
• Privy Text
• Evelyn Hartz on Twitter
• Dave Gerhardt on Twitter

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