Proctor & Gamble, together with Hispanic Star, Major League Soccer, TelevisaUnivision, and other stakeholders, launched Capitanes del Futuro. This multi-year program leverages the Hispanic community’s passion for soccer to help prepare the next generation of Latino leaders. It’s the culmination of 4 years of work between P&G and Hispanic Star.
The immersive Capitanes del Futuro program provides middle and high school students free access to role models, resources, tools, scholarships and mentorship to help them overcome the structural barriers the Hispanic community faces along the pathway to higher education and career opportunities.
In today’s episode, EFG’s Alli Murphy is joined by Jeronimo Escudero, Proctor & Gamble’s Senior Band Director, and Claudia Romo Edelman, Founder of Global GoalsCast, Hispanic Star and We Are All Human, to talk about this incredible program.
For each MLS player on the field, there are 10-15 people behind the scenes, representing exciting career opportunities across media, production, marketing, health and more. The program’s objective is four-fold:
The program keeps kids off the streets where they are most likely to be lured away from school. It also reinforces the importance of Hispanic values and engages and educates parents as crucial allies in helping their children access a college degree.
In today’s episode, we’ll explore:
And with that, let’s get started!
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