Boys & Girls Clubs of America’s Back2School campaign has grown over the years from a PR event with three corporate partners to a multilayered annual fundraising platform with 24 corporate partners in 2022. As a part of the Back-to-School promotion, BGCA’s corporate partners come together to support youth through donations, in-store activations, employee volunteering, transportation solutions, homework help and more.
In today’s episode, EFG’s Alli Murphy is joined by Chad Royal-Pascoe — Senior Vice President, Resource Development – Corporate, Cause and Events, at Boys & Girls Clubs of America to talk about their Back2School initiative and corporate partners.
In today’s episode, we’ll explore:
- How to center shared values in your partnerships and what questions to ask to spark the conversation
- How to determine what your partners’ strengths and assets are and leverage them effectively
- How BGCA’s corporate partners are activating for this year’s campaign
- Chad’s top tip for successful social impact partnerships
- The importance of making these campaigns a part of a business instead of an "add-on"
- How BGCA has scaled this campaign, and its corporate partner program
- Chad’s biggest challenge and why he thinks it’s something others are facing
- Why you need to align on what success looks like
This episode is brought to you by Boys & Girls Clubs of America.
Links & Notes
Elevate Your Social Impact
- (00:00) - Welcome to Engage for Good
- (01:41) - Introducing Chad Royal-Pascoe and BGCA
- (04:38) - The BGCA Back2School Campaign
- (06:50) - Partnerships and Shared Values
- (10:59) - 2022 Partners
- (12:28) - Leveraging Partner Strengths
- (14:43) - Scaling Partner Programs
- (18:14) - How has corporate involvement changed over the years?
- (21:20) - Local Cause Marketing
- (23:18) - Challenges in the space
