Lauren Burges is a Strategic Customer Success Manager at Contentsquare. She works with enterprise teams on post-click optimization through experience analytics, bringing an end-to-end view shaped by retail, site operations, and customer experience measurement.
In this episode, Lauren explains how high-consideration “grudge purchases” amplify every doubt in the journey, why teams get siloed around different definitions of website success, and how to build a business case for the unglamorous work, like errors, bugs, UX debt, and broken flows, that quietly destroy outcomes.
You will hear:
- How to stay focused on business success when analytics creates endless rabbit holes
- Why sharing data is not enough and why teams need help interpreting it
- How to quantify the cost of errors and friction (even without expensive tooling)
Learn how to move from “we have the data” to “we know why this is happening” and turn that insight into fixes that impact revenue, cost, and customer trust.
=== Connect with Lauren:
- LinkedIn: https://www.linkedin.com/in/laurenburges/
- Contentsquare website: https://contentsquare.com/
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
🌐 Smart Panda Labs: www.smartpandalabs.com
