Navigating a public image can be challenging, whether you’re building a brand, rebuilding your reputation or just trying to get on the radar. You need the public to trust you, but does the public trust anyone anymore? And has it ever trusted public relations? On this episode, we wade into the murky waters of ethics, a topic as vast and as difficult to navigate as the oceans themselves.
Guest
Cam McAlpine, Principal at Earnscliffe Strategies and the President of the Canadian Public Relations Society.
About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.
About Everything Podcasts
Everything Podcasts, now part of Pattison Media, is a world-class podcast production company. We help brands evolve and expand their media strategy into the audio space with a custom podcast series.
Our team creates docutainment featuring compelling audio design and engaging storytelling that ensures your content connects with its audience in a meaningful and memorable way.