Description

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.

They discuss

• Why you need to build an engaged community before a paid membership
• The importance of niching down 
• The difference between audience and community
• The tribe framework
• Personal brand and community performance

Timestamps

• (00:00) - - Intro
• (05:02) - - Building a Community on Patreon
• (08:33) - - The Power of Niche Communities
• (11:36) - - From Facebook Group to Profitable Membership
• (14:58) - - The Impact of Exclusive Communities on Social Media
• (18:26) - - The Illusion of Social Media Engagement
• (24:30) - - Building a Personal Brand for Business
• (27:41) - - Nurturing a Successful Community Within a Company
• (28:29) - - Community Monetization: Pricing and Value in B2B Memberships
• (32:09) - - The Dangers of Free Services
• (37:35) - - Transformation of Twitter
• (41:27) - - Navigating Social Media Engagement
• (42:44) - - Exploring New Frameworks and Community Engagement

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Convertr- The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more