Description

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.

Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.

Danielle, Rita, Ross, and Tom cover:

• The most common SEO mistakes B2B marketers are making right now
• Why ranking for the wrong keywords is hurting your pipeline
• How to optimize content for scanners, search intent, and conversions

Timestamps

• (00:00) - – Introduction to Rita, Ross, and Tom
• (03:52) - – Why SEO has changed and what marketers are getting wrong in 2024
• (06:53) - – The impact of AI on SEO and why standing out is harder than ever
• (08:35) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO
• (11:01) - – The difference between top-of-funnel and bottom-of-funnel content strategies
• (13:28) - – Why glossary pages aren’t enough and what to do instead
• (16:04) - – The biggest homepage SEO mistakes (live website teardown)
• (20:47) - – How to structure product and category pages for better rankings
• (23:41) - – The problem with keyword stuffing vs. real search intent optimization
• (29:04) - – Why internal linking and URL structure matter for SEO success
• (33:40) - – How backlinks, brand authority, and digital PR impact rankings
• (37:34) - – The role of content quality, readability, and formatting for scanners
• (40:59) - – Common mistakes in blog strategy and how to fix them
• (45:29) - – Why getting to the point faster improves rankings and engagement
• (48:05) - – Final SEO takeaways recommendations

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more