Description

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

• LinkedIn Ad Creative & Consistent Branding
• Thought Leader Ads & Organic Reach
• Niche Audiences & Custom Content
• Nurture Campaigns
• Expert LinkedIn Ads Tips

Timestamps

• (00:00) - - Intro to Anthony Blatner
• (08:41) - - Focusing on LinkedIn and Future Expansion
• (12:06) - - Effective Social Media Advertising and Organic Content
• (15:30) - - The Overlooked Importance of Creative Content in Advertising
• (17:38) - - Targeting Personas with Top-of-Funnel Ads
• (24:28) - - Creating Unique and Targeted Content: Pros and Cons
• (25:44) - - Lead Generation Strategies for Small Budgets
• (29:57) - - Effective Funnel Strategies for Small Budgets
• (33:26) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
• (38:19) - - Building Long-Term Memory with Consistent Branding in Marketing
• (40:40) - - The Power of Narrow Focus for Audience Growth
• (43:47) - - Content Planning Based on Sales Cycle Length
• (45:36) - - Connecting with Anthony Blatner on LinkedIn

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more