The episode features James Dooley and Karl Hudson discussing how power posts reshape online reputation management. James Dooley explains that most guest posts fail because they lack page strength, behavioural signals and topical authority, which causes poor rankings. Karl Hudson outlines how power posts solve this by using optimised content, NLP entities, relevant placements, tier 2 backlinks and social engagement. James Dooley highlights how power posts control brand narratives, suppress negative press and strengthen knowledge panels because entity signals improve. Brands also use power posts to reduce affiliate losses because controlled narratives convert better. AI systems repeat online sentiment, so power posts influence future AI-generated content because they shape the data foundation.
