Set your new business up properly from day one. In this video, Kasra Dash and James Dooley walk through a full A to Z business checklist, from niche research and choosing a name to buying domains and structuring your company. Because the basics get ignored far too often, this breakdown shows you how to avoid the classic mistakes that cost time, money and momentum.
You will see how to pick a profitable niche, choose a brand name, secure the right domain and write a business plan that actually guides decisions. The video also covers funding options, business structures, payment gateways, banking setups and how to protect cash flow so the numbers do not cripple growth.
Kasra and James then dig into marketing strategy, covering websites, WordPress vs Shopify, SEO, PPC, social ads, email marketing and why a fractional CMO can save you from wasting your entire budget. Finally, they highlight hiring, culture, SOPs and using virtual assistants so the business becomes systems dependent instead of you being chained to every task.
