In this video, Dan Grant interviews digital landlord James Dooley about how he built a successful lead generation and digital asset business. James explains why he moved away from traditional client SEO, how he learned SEO through constant testing (and unlearning outdated advice), and what it really takes to become a profitable digital landlord. They dive into persistence, ranking websites, reinvesting profits, building systems instead of relying on people, and why a strong, well-matched team and happy clients are at the centre of long-term success. James also shares honest insights on hiring, apprenticeships, setting realistic goals, and why the journey is harder—but more rewarding—than most people think.
