The FatRank Podcast features James Dooley and Kasra Dash discussing how to grow a chiropractor business by using local SEO, Google Business Profile optimisation, lead generation partnerships, and omnipresent digital marketing. Growth happens because strong search visibility, fast lead response times and high quality social proof increase trust and conversions. James explains why exclusive, pay-on-conversion lead generation gives chiropractors reliable new patients. Kasra outlines why PPC is costly and inconsistent, while SEO, Facebook retargeting and YouTube content create steady demand. The conversation highlights how behavioural targeting, networking with physios and chiropractors and consistent video content help businesses dominate their local market.