James Dooley and Kasra Dash break down how to grow a dental practice by focusing on channels that actually produce measurable return on investment, so practice owners stop wasting money on untracked and outdated advertising. They explain why a strong website plus local SEO, Google and Bing rankings, and YouTube videos showing real before and after results build the trust needed for high ticket treatments like Invisalign and implants, which means patients are far more likely to choose you over a competitor. They talk about using unique photography, social media content and influencer marketing to amplify brand presence, because stock images and weak profiles undermine credibility in cosmetic dentistry. They also compare PPC, Facebook ads and traditional media, so dentists understand where budget should be cut and where it should be scaled. Kasra then positions his role as a fractional CMO for dental practices, because dentists are experts at teeth not marketing, which means he can audit spend, kill underperforming channels and redirect budget into campaigns that grow profit, lifetime value and consistent new patient flow.
