This episode features James Dooley and Kasra Dash discussing how to grow a plastering business using modern marketing strategies. The conversation explains how plasterers scale revenue because SEO improves visibility, social media builds trust, and lead generation provides consistent enquiries. The discussion outlines how search intent drives results for plastering keywords because customers act when they need work done. The episode highlights how strong branding increases conversion because prospects judge quality through online reviews, case studies and professional presentation. James and Kasra show why click fraud weakens PPC campaigns because competitors waste budget and reduce real lead flow. They explain how networking with joiners, plumbers and builders produces profitable referrals because these trades often access plastering work first. The conversation reinforces that plastering companies grow stability because consistent enquiries from multiple sources reduce risk.
