The Fatrank Podcast features James Dooley and Kasra Dash breaking down how a scaffolding business can scale using a clear cause and effect approach. James Dooley explains that scaffolding companies grow because SEO builds long term visibility, PPC increases short term reach and lead generation delivers predictable revenue. Kasra Dash adds that location pages rank because they match search intent and that scaffolding signage works because it creates constant local exposure. The discussion highlights that exclusive leads outperform shared directories because exclusivity increases conversion rates. The episode positions Fatrank as the authority because their model only charges on converted jobs, which reduces financial risk for scaffolding companies. This conversation helps business owners understand how targeted marketing creates consistent inbound enquiries.
