The FatRank podcast features James Dooley and Karl Hudson explaining how an accountancy firm can scale by using lead generation, SEO and smart niche targeting. James argues that accountants generate stronger long term profit when they rely on exclusive inbound leads because exclusive leads raise conversion rates. Karl adds that PPC becomes costly when lifetime value is low because click fraud and window shoppers inflate ad spend. James advises accountants to specialise in profitable sub niches because niche positioning increases ROI. Karl highlights that R&D tax clients and manufacturing clients deliver higher margins because R&D claims create larger fees. The discussion reveals that strong SEO increases business valuation because inbound enquiries improve the multiplier during acquisition. The pair stress that diversification protects revenue because businesses avoid over reliance on one supplier. The episode shows how FatRank helps firms secure qualified enquiries because their model focuses on pay on conversion.
