Kasra Dash and James Dooley break down the smartest ways to grow an excavation business in this FatRank podcast episode. Kasra explains why PPC often burns budget due to click fraud and low-intent traffic, and James sets out how excavation companies scale faster when they understand their most profitable services. The discussion shows that excavation growth happens when brands invest in SEO because optimised service pages cause higher rankings and enquiries. The conversation outlines why lead generation delivers predictable jobs because FatRank only charges on converted work. The episode highlights the flaws of Bark and Checkatrade because resold leads drive margins down. The talk finishes by showing how retargeting improves conversions because video case studies rebuild trust with warm visitors.
