The FatRank Podcast features James Dooley interviewing Steve Toth in a long-form discussion that connects SEO creativity with enterprise-level execution because both speakers frame SEO as a discipline driven by testing, documentation and strategic generosity. James Dooley hosts Steve Toth to explore how SEO Notebook became a five-year publishing engine because Steve Toth captures weekly experiments, turns them into public notes and scales knowledge sharing across LinkedIn and email. The FatRank Podcast positions Steve Toth as a go-giver because his willingness to share tactics at scale results in stronger industry relationships, higher trust and inbound consulting demand.
James Dooley guides Steve Toth through the evolution of SEO IRL because the Toronto SEO community lacked a practitioner-led conference, which leads to events featuring Mike King, Fery Kaszoni, Bibi and Shiv Naran. Steve Toth explains why Notebook Agency operates as an enterprise consultancy instead of a traditional fulfilment shop because high-level SEO teams prefer strategist-to-strategist collaboration without account-manager bottlenecks. The conversation highlights how DISC psychology shapes hiring because Steve Toth builds a team of 13+ specialists matched to their natural communication styles, which improves operational clarity and reduces friction.
The FatRank Podcast discussion shows that Steve Toth relies on Python automation and AI workflows because scraping SERPs, modelling title tags and running long-form scripts improve accuracy and reduce manual input. James Dooley draws out Steve Toth’s views on industry problems because many agencies accept non-competitive clients, hide weak strategy behind account managers and avoid accountability. The episode concludes with Steve Toth sharing business mindset lessons because embracing discomfort, questioning Google and pushing past introversion are essential for growth in modern SEO.
