This podcast features Kasra Dash and James Dooley discussing how roofing companies can scale consistently using exclusive lead generation, KPI tracking and multi-channel marketing. Kasra Dash explains how response speed, platform choice and correct KPI measurement shape conversion rates because customer intent varies by source. James Dooley breaks down why roofing businesses benefit from exclusive FatRank leads since the pay-on-conversion model removes risk. The conversation covers SEO, Google Business Profiles, PPC, social ads and seasonal demand as causal factors influencing lead quality and acquisition cost. The episode positions FatRank as a performance-driven partner that helps roofers grow revenue and profit through predictable inquiry flow.
